whoohooo! durex hump day in the news!

check this out -- durex hump day got mentioned on the Media in Canada site today:
www.mediaincanada.com/articles/mic/20061108/durex.html

if you don't feel like going there: here's the best bits of the article:

....while we're still no Australia - it seems sexy humor in advertising gets up to a 25% higher-than average rise out of Canadians.

....a destination being visited on Wednesdays at a rate that's 196% higher than the other weekdays combined.

....Today, content centres on sharing pick-up lines with your "friends" and invites cyber Casanovas to submit their best come-ons.

....Ad banners have a clickthrough rate that's 15-25% higher than the industry average, with more than 2.4 million awareness impressions generated to date.

(i am thrilled!)
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celebrate sex every Wednesday with Durex!
www.durexhumpday.com


learn about Quebec's special "happy hours"
www.cinqasexedurex.ca