Thursday, November 16, 2006

the ad kids are all right



i decided to give back to the ad community by joining the advisory board at mohawk college in hamilton. it's a three year commitment and the first meeting i've attended was last night.

the board basically helps to ensure that the program will meet the needs of the business by providing the kinds of grads we'd like to hire. where i work we are fortunate to have three very talented mohawk ad program grads in our creative department.

i'm always on the lookout for more rising stars, so perhaps i have my own selfish interests in mind!

for more info about the program, check out mohawk college.ca

Saturday, November 11, 2006

lest we forget...


It's remembrance day here in canada, veterans day in the usa. time to remember.

if you wonder why canadian veterans sell poppies to help everyone remember the soldiers' sacrifice, here's the poem that started it all:

In Flanders Fields
By: Lieutenant Colonel John McCrae, MD (1872-1918)
Canadian Army

IN FLANDERS FIELDS the poppies blow
Between the crosses row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

Wednesday, November 08, 2006

whoohooo! durex hump day in the news!


check this out -- durex hump day got mentioned on the Media in Canada site today:
www.mediaincanada.com/articles/mic/20061108/durex.html

if you don't feel like going there: here's the best bits of the article:

....while we're still no Australia - it seems sexy humor in advertising gets up to a 25% higher-than average rise out of Canadians.

....a destination being visited on Wednesdays at a rate that's 196% higher than the other weekdays combined.

....Today, content centres on sharing pick-up lines with your "friends" and invites cyber Casanovas to submit their best come-ons.

....Ad banners have a clickthrough rate that's 15-25% higher than the industry average, with more than 2.4 million awareness impressions generated to date.

(i am thrilled!)
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celebrate sex every Wednesday with Durex!
www.durexhumpday.com


learn about Quebec's special "happy hours"
www.cinqasexedurex.ca